1000heads - Latest Comments

Re: Brands must symphonise with our lives

mynameisearl — Fri, 17 May 2013 05:58:15 -0000

Meld not meddle. Spot on.

Re: Are women better at social business?

Stephen Cribbett — Mon, 13 May 2013 08:35:21 -0000

Great article Molly, thanks for sharing this new research. I think that beyond 'positive energy and collaboration', one of the key skills in delivering social business transformation and optimising network connectivity is the ability to 'lead together' and demonstrate insight and foresight in equal measures. Add to this the notion of 'co-owning' and 'co-developing' ideas, something experience tells me women are far better at than men, and you start to build a strong case for girl-power!
Regards, Stephen

Re: Your employees are social superheroes

mynameisearl — Wed, 10 Apr 2013 08:39:48 -0000

Great :-)
What I still struggle to understand is why some companies allow Facebook, Twitter etc but ban YouTube. Some blame bandwidth hogging. Regardless, pretty short-sighted.

Re: Your employees are social superheroes

Andrew Grill — Wed, 10 Apr 2013 06:20:27 -0000

Molly, glad I inspired you and look forward to being inspired by your talk when we share a stage next week at #TLL6x6 yes grab a ticket before they all go! http://lc.tl/etll

Re: Spotlight on social triggers: Signature objects

Lisa Ashley Worland — Thu, 14 Mar 2013 10:39:43 -0000

Hi Molly, I couldn't agree more, and from reading your article I now feel I missed out because I wasn't part of the mail shot which received Sports Direct Mug... I recently wrote a blog which created names for diferent types of 'mugger's', http://www.pa-promotions.co.uk... so are you a 'monogomist muggy' or 'mug magnet'? Will this mug stay with you forever and a day? Happy slurping!

Re: Spotlight on social triggers: Smiles

Andrew Stretton — Wed, 20 Feb 2013 04:51:40 -0000

This article makes me want to move to Russia http://jacobinmag.com/2013/02/... but I guess there's always one...

Re: From cardboard to conversation

James Whatley — Mon, 14 Jan 2013 10:19:23 -0000

Great work; loved the 808-scale one.

Re: What we talked about in 2012

Rob Ford — Fri, 04 Jan 2013 02:46:28 -0000

Thanks Molly. A comprehensive round up!

Re: CBS Look for Longer: Social media and outdoor advertising

Robin Grant — Sat, 08 Dec 2012 09:51:10 -0000

I really enjoyed playing the game on the microsite guys - great work!

Re: 1000heads buzzing after more awards

Pat_Charlton — Fri, 30 Nov 2012 12:27:38 -0000

you're quite welcome :)

Re: Australia must wake up to word of mouth

Joanne Jacobs — Wed, 28 Nov 2012 22:14:14 -0000

Thanks both for your comments. Very much appreciated! :)

Yes, Marianne, the data backs up what *should* be obvious, but it's amazing how many firms will claim that the risk of adopting WOM is too high. The perception is that it is (usually legally and to some extent, investment-wise) lower risk to maintain a artificially perfect front with the deployment of old-style advertising and PR. The problem with this, of course, is that this simplistic assessment has failed utterly to consider both opportunity costs (for failing to adopt WOM) as well as the reputational cost of avoiding transparency.
John, yes, you're right, we should be targeting the early majority but to some extent, the issue with that in this country is that it can be difficult to articulate the value of particularly real time WOM, partly as a result of time zone issues. Because the rest of the English speaking world are asleep when we're at work, our WOM projects are really only accessible to other Aussies and New Zealanders, This is a genuine problem, as active users of WOM in Australia are more likely to be active out of office hours. Thus the value proposition of engaging is often difficult to articulate even to early majority businesses.

I know I sound like I'm defending Australian business to both of your comments, but I don't mean to; it's just another challenge we need to overcome, and our approach needs to be a combination of targeting the right users and providing a platform and a context for engagement - preferably during office hours!

Re: Australia must wake up to word of mouth

John W Lewis — Wed, 28 Nov 2012 20:08:10 -0000

This is very interesting, Joanne, because you evidently understand that this is at a meta-level which is distinct from communication about products.

The behavioural change in marketing spending is, itself, an innovation which diffuses though the population of marketing decision makers; and the communication of the advantages and the disadvantages of that change in behaviour follows its own process.

The "early adopters" in Australia are probably already adopting this behaviour from the rest of the world but, for it to "cross the chasm", requires communication of a different kind of information (you've seen my talk about this) targeted specifically to a defined "early majority".

By travelling, as you have, maintaining your connections, as you do, and by communicating about this, as you are, you are fulfilling an important role as a "change agent" in this meta-process.

Re: Australia must wake up to word of mouth

marianne doczi — Wed, 28 Nov 2012 19:15:58 -0000

Great to see data confirming the blindingly obvious - we trust those we trust! I wonder if you asked the sceptics how they made decisions, and how much value they placed on network/friends/family recommendations what their answers would be. Some cognitive dissonance in place I suspect. And your data confirms what behavioural economists say about trusting recommendations from those we know more than advertising and marketing.

Re: Why I hate gamification

Richard Hughes — Fri, 23 Nov 2012 04:47:29 -0000

I completely agree! Indeed, I wrote a post with exactly the same title (but a business focus) earlier this year: http://enterprisinglysocial.co...

Re: Why I hate gamification

James Whatley — Thu, 08 Nov 2012 11:05:03 -0000

This sentence: '...any word that ugly deserves to die' both reminds me of the day I first met you and also how much I miss you.

Great post :) x

Re: KPIs – what do they actually mean?

Si Muddell — Thu, 18 Oct 2012 19:38:49 -0000

This is a great post and love the sporting analogy. This got me thinking slightly left-field on the topic of KPI's, which I wanted to share and add to the above.

Probably like a lot of clients, I have to set KPI's to almost manage/appease/reach two objectives.

1. Business objectives / direction
2. Upper Management 'management'Often upper management want to see hard and solid returns from social.

Some senior managers are accustomed to digital marketing metrics, and even fewer have a real knowledge of social. I think social media KPI's are often a juggling act between a known measurement metric that are familiar to senior managers, and the also the marketing objectives/vision.
This doesn't make it right but unfortunately it's the reality of a lot of businesses, and its how a lot of clients have to contextualise their agency facing KPI's.

TBH I have read / experienced very little that really convinces me that the social media industry has mastered social measurement, it's an area of debate for sure. As a practising marketeer with real targets and financial accountability, I believe we are still in the learning stages. Caveat - I am a social advocate and want us to crack this. For social (and all marketing) to be really understood, then all marketing and customer relations should be driven from one centralised system, where learnings are built up over time on customers / prospective customers across all touchpoints. Only then will we truly know what an action on social really means, be also mindful this will differ drastically for different industries. What does a like mean? What does a follower mean? What does a share mean? How do all of these social interactions affect sales? They can only really be fully understood if we are tracking the full customer journey across all touch-points. Products like Marketo, which integrates with Salesforce are an example of this intelligent way of data marketing. That said, it's difficult to really set accurate social KPI's without doing this, and even harder to feed this information back into ROE discussions with senior managers.

Analysis:
If a marketing team are doing their jobs properly, then there should be a lot of 'behind the scenes' data analysing and general thinking about what the KPI's actually mean, how they fit in with the marketing objectives, and what is the longer term goal's of the brands overall marketing. For example granular KPI's on social are likely to be different to KPI's for call center agent retention.

There is an obvious cross over between the two as they are both customer touch-points and forums to 'save-retain' or 'add value' or 'neutralise'. The metrics of analysis and specifics targets by channel may differ, but the overarching cross-over KPI's in essence can be the same.

It's about testing KPI's, being pragmatic about your plan, and re-evaluating the rationale for them on a frequent basis. Oh and measure, measure, measure. ;)

Re: Stay aHead: Tablets, SnipSnap and Condition ONE

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Re: Lexus: Social Test Drive

1000heads — Wed, 29 Aug 2012 12:56:36 -0000

Thanks for the question Alex. Sales data wasn’t available at the time of reporting. However, the folks in our community team, who liaised with the social test drivers personally, did continually pick up notes of thanks and positive feedback that the Lexus was now shortlisted for the next purchase.

Re: Lexus: Social Test Drive

Alex — Fri, 24 Aug 2012 08:37:55 -0000

Have they bought the vehicles?

Re: Lexus: Social Test Drive

Enterprise Mobile Hub — Thu, 23 Aug 2012 02:49:07 -0000

Informative post! Thanks for sharing!

Re: Heads up to our global team

Søgemaskineoptimering — Sun, 05 Aug 2012 08:44:23 -0000

According to Wayra global director, Telefonica is looking for start-ups that are ... Under Martin-Villa, who heads Telefonica Digital, the group is ... Moreno and his team used to work in the financial sector and, seeing ....

Re: Why the IOC need to stop stifling the social Olympics

40deuce — Wed, 01 Aug 2012 13:32:53 -0000

Interesting perspective Joanne.
I completely agree that the Olympics is an event that has always brought the world together, and much more so thanks to things like Twitter and other social mediums. I also agre that by censoring certain social media things, it comes off as more of hindrance to people rather than the Olympics trying to make sure it's a good experience.
I wonder if they relaxed on some of the "rules" they have if people would be more positive in spreading the good word rather than complaining about what they or others can't do?

Also, thanks so much for sharing some of our Sysomos data with your readers.

Cheers,
Sheldon, community manager for Sysomos & Marketwire

Re: Why the IOC need to stop stifling the social Olympics

James Oliver Deckard — Wed, 01 Aug 2012 07:28:48 -0000

From the bizarre socialist borefest of the opening ceremony (save for Mr Bean and Mr Bond) to the empty Olympic seats, (piss-poor IOC organisation) and empty London (so much for boosting tourism and boosting revenues for London businesses) this has been the #WorstOlympicsEver. The control freakery that has abounded makes the Iron Curtain look like a paragon of libertarianism,
£25 Billion of crap.

Re: How ELLE and Nokia got fashion bloggers talking about phones

Fakhre — Mon, 30 Jul 2012 09:53:54 -0000

Cool ;-)

Re: The Real Network (a project with Royal Mail)

andytgeezer — Thu, 26 Jul 2012 17:12:20 -0000

I send therefore I receive. Such a true sentiment. These days it's too easy to send something without thought and care and this project should remind people how important it is to take time out to make something special for those around us